Why did Dell succeed?

I heard it before, but I can't remember it well, so I don't know what to search for even if I try to search for it.

Can you briefly explain why Dell succeeded?

636 2015-12-12 Gentleman

As you know, Dell is a company that makes PCs and laptops.
After ordering, we used a build-to-order method and a just-in-time method to deliver the produced PC directly to the designated customer.
This method significantly reduced inventory costs because both raw materials and finished products were not in stock.

Gentleman 10 years ago 0

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