It's not a virus.
It's an advertising program to get Windows 10.
If you want to erase it, you can erase KB 3035583 during window update.
GWX.exe has some errors or problems, including:
0x800705aa – ERROR_NO_SYSTEM_RESOURCES
0×80070002 – ERROR_FILE_NOT_FOUND
Hard disk capacity consumption
Slow Windows Boot
http://support.microsoft.com/en-us/kb/3035583
You can find out more if you go in here.
Isn't it adware since it's an ad to get Windows 10?
Just advertising on Microsoft lol
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